A few broken gears can stop the entire machine. Leslie will examine how your team is working through editorial, production, and sales processes and determine where improvements could be made through process changes or introduction of streamlining technologies.
Leslie will help you explore marketing strategies for subscriptions, website visits, and email acquisition so you have multiple strong channels through which you can connect with your base and enable your clients to reach customers.
Most small publishers have not reached their maximum revenue potential. Leslie will look at your existing print and digital programs and identify opportunities you may be missing out on. She can also assist in sales and training programs to help the team launch these options for your clients.
New Product Development
One of Leslie’s favorite aspects of the business is the creative brainstorming involved in product development. She can bring new ideas to the table or guide you through execution of concepts that you’ve seen but don’t know how to take the next steps on.
Effective experiential programs are essential to gaining sponsorship revenue and connecting with your audience if you have a location-based market. Through examination of an existing event portfolio or creation of new events altogether, Leslie will help you meet the needs of your clients and your audience.
You’ve likely already proven your ability to produce a quality publication. Now may be the time to add print products that are an extension of your main title(s)—or offer custom publishing services to your clients for additional revenue.
Editorial & Art Guidance
In her time as publisher of an award-winning media company, Leslie oversaw great editors and designers. If your problem is one of aesthetics or storytelling, she can identify small changes that may make an impact or offer advice on how to secure top talent.
Whether it’s through improvement of sales materials such as media kits and proposals or individual and team coaching of your sales representatives, Leslie can address obstacles that you’re facing in getting advertisers’ attention or closing sales.
Some of your issues, such as IT, may be too specialized for Leslie to tackle on her own. In those cases, she can use her industry connections
to find the right professionals for the job.